hello, very pleased to meet you.
I’m Serena, and I design clear, human-centred digital experiences, with a focus on UI/UX Design and UI/UX Writing.
I’m currently finishing a degree in Communication & Digital Product Design while working on web and digital projects. I feel most at home in thoughtful, collaborative environments where design is used to communicate clearly, spark connections, and start conversations — ideally in ways that are more comfortable than the way I usually sit while working.
I’m currently finishing a degree in Communication & Digital Product Design while working on web and digital projects. I feel most at home in thoughtful, collaborative environments where design is used to communicate clearly, spark connections, and start conversations — ideally in ways that are more comfortable than the way I usually sit while working.
technical skills
Microsoft Office Suite / Google Workspace / Wordpress / Social Networks / Adobe Creative Suite / Canva / Figma / AI Prompting / SEO / HTML, CSS & JS.
interests
Cinema / Music Industry / Singing / Asian History & Culture / Women History / Pop Culture / Gym Life / Basically all animals (but roosters and hens).
languages
English [C1]
Spanish [B2]
French [B1]
KOREAN [Topik 1.2]
ITALIAN [mothertongue]
Spanish [B2]
French [B1]
KOREAN [Topik 1.2]
ITALIAN [mothertongue]
education
[IN PROGRESS] ISIA Firenze, 2023 — Present
Master's Degree in Communication Design & Digital Product Design (L12)
Master's Degree in Communication Design & Digital Product Design (L12)
IED Milano, 2023
Specialization Course in Content Management & Copywriting
Specialization Course in Content Management & Copywriting
Final Project: Pomodori Verdi Kimchi — An all-Italian guide to South Korea
PVK is a digital project that explores South Korea through its customs, history, trends, and products, while also highlighting initiatives and updates that reach Italy. The project develops PVK’s brand identity and designs its website and editorial line. It includes the creation of an omni-channel content strategy, whose related materials have been organized into an editorial plan and calendar.
Grade: 30/30 | Discover the project
PVK is a digital project that explores South Korea through its customs, history, trends, and products, while also highlighting initiatives and updates that reach Italy. The project develops PVK’s brand identity and designs its website and editorial line. It includes the creation of an omni-channel content strategy, whose related materials have been organized into an editorial plan and calendar.
Grade: 30/30 | Discover the project
IED Firenze, 2018 — 2021
Master's Degree in Visual Arts & Communication Design
Master's Degree in Visual Arts & Communication Design
Activities & Associations: Member of the Student Council (Secretary in the 2018–2019 school year, President in 2019–2020).
Final Project: The Estate Fiorentina Festival — In-between Reality and Extraordinary
A project developed for Estate Fiorentina, a festival promoted by the Municipality of Florence. The dissertation aims to create a defined identity for the event through strategic analyses and principles of identity and branding. Based on these principles, the Communication Strategy for a hypothetical 2021 edition takes shape.
Grade: 109/110 | Discover the project
Final Project: The Estate Fiorentina Festival — In-between Reality and Extraordinary
A project developed for Estate Fiorentina, a festival promoted by the Municipality of Florence. The dissertation aims to create a defined identity for the event through strategic analyses and principles of identity and branding. Based on these principles, the Communication Strategy for a hypothetical 2021 edition takes shape.
Grade: 109/110 | Discover the project
ITCS Filippo Pacini Pistoia, 2011 — 2016
High School Diploma in Foreign Languages
High School Diploma in Foreign Languages
Grade: 87/100
work experiences
2019 — Present
Freelance Visual Designer & UI Designer (Italy, United Kingdom)
Freelance Visual Designer & UI Designer (Italy, United Kingdom)
02 / 2022 — 03 / 2023
Graphic Designer at Studio09 (Pistoia, Italy)
Graphic Designer at Studio09 (Pistoia, Italy)
09 / 2021 — 12 / 2022
Graphic Designer & Editor at Edera Magazine (Firenze, Italy)
Graphic Designer & Editor at Edera Magazine (Firenze, Italy)
11 / 2021 — 12 / 2021
Cultural Mediator at VISIO | Thinking Beyond – Moving Images for a Post-Pandemic World (Firenze, Italy)
Cultural Mediator at VISIO | Thinking Beyond – Moving Images for a Post-Pandemic World (Firenze, Italy)
courses & certificates
2022 & 2024
Cycle of Asian Seminars at University for Foreigners of Siena & Eurasia Foundation (from Asia)
Cycle of Asian Seminars at University for Foreigners of Siena & Eurasia Foundation (from Asia)
2022
TOPIK 1.2 (A2) at Korean Ministry of Education (Administered at University for Foreigners of Siena, Italy)
TOPIK 1.2 (A2) at Korean Ministry of Education (Administered at University for Foreigners of Siena, Italy)
2016
Certificate in Advanced English (C1) at University of Cambridge (Administered at ITCS Filippo Pacini Pistoia, Italy)
Certificate in Advanced English (C1) at University of Cambridge (Administered at ITCS Filippo Pacini Pistoia, Italy)
other experiences
01 / 2021 — Present
Supporting Member (Volunteer) at Italian Red Cross, Pistoia Committee (Italy)
Supporting Member (Volunteer) at Italian Red Cross, Pistoia Committee (Italy)